REPORT: Analytics Whitepaper
We’re pleased to announce a new whitepaper on publishing analytics: Stop Measuring What’s Easy. This comprehensive guide explores trends in usage and peer review reporting through the lens of the current...
Fathom Office Hours Recap: What We Heard, What We Worked Through, and What’s Coming
On April 29, we held the second Fathom office hours, the day before the legacy analytics system retires for Fathom users. In this session, we talked through some guidance for reconciling data,...
Fathom Users: Legacy Analytics Is Retiring Soon
If you’re a Silverchair Theme Platform publisher, you can now use Fathom, and there’s one date worth noting: April 30, 2026. That’s when the legacy Silverchair analytics system will no longer be available for clients on Theme. Here’s what you need to know: ...
Fathom: How to Get the Most Out of Our New Analytics Product
Fathom is live, with a new interface, new data model, new possibilities. But any new tool is only as useful as the habits you build around it, so here’s how to hit the...
At the starting line: Fathom PWG recap
The March Publisher Working Group drew 54 client attendees, a recent record, and it buzzed with enthusiasm. With Fathom launching in less than a week, publishers came with real questions and got real...
What to expect with Fathom
How will I get access to Fathom? Mark your calendar for March 23. On launch day you will receive an email with instructions for logging into Fathom for your sites. If you don’t see it, check...
What to Expect During Our Migration to Fathom
Data migrations are never simple one-to-one transfers. When we move from one analytics system to another, we’re not just copying numbers from one place to another; we’re fundamentally changing how data is collected, processed,...
Fathom is coming: a new analytics platform for data-driven publishing
We’re excited to announce that Fathom, Silverchair’s analytics platform, will launch on March 23, 2026. This launch represents a fundamental rethinking of how publishers interact with their data, moving from drowning in metrics to...
The dive into Fathom: the future of Silverchair analytics
This summer, we’re beta testing our newly evolved analytics offering with select publishers. The ability to offer analytics that are easy to use and navigate is a critical part of...