Platform Strategies

Over the last three years, the Platform Strategies virtual event series has expanded to reach hundreds of attendees each year. In 2023, we’re excited to offer the best of both worlds, with a virtual series of Strategies Spotlights along with the return of the in-person Platform Strategies event, September 27th in Washington, DC. Registration for the in-person event will open in May.

The Strategies Spotlights offer case studies from publishers and partners around key industry challenges. This virtual series will cover everything from content conversion and metadata to new content types and the needs of modern learners.

View event descriptions below, then register to save your seat.

Appetizing Your Content: Designing new ways for users to engage with research

Tuesday, April 25, 11am EST

Speakers:

Will Schweitzer, President, Silverchair (moderator)
Rhiannon Wong, Senior Product Manager, McGraw Hill
Justin Bale, Project Director, WillowTree
Matt Abraham, Product Owner, Silverchair

Content hosting platforms offer many sophisticated features to users – including advanced tagging & discoverability, personalization, and the ability to display large quantities of data. Translating all that to a mobile experience, however, can be a challenge. Over the last year, McGraw Hill has collaborated with platform provider Silverchair and app developer WillowTree to create an app that delivers a variety of content types in a way that is seamless and easily referenced by a mobile user. Currently featuring everything from books and videos to infographics and diagnostic tools, iterative updates to the app will offer additional bidirectional syncing between app and web, affinities-powered recommendations, and Q+A content experiences. Join us for a case study on key considerations for hosting content off-site, managing multi-stakeholder collaborations, and identifying key format differences in user expectations and experience.

How has Digital Education impacted how we learn, teach, & research?

May 16, 11am EST

Speakers:

Jake Zarnegar, Chief Client Strategy Officer, Silverchair (co-moderator)
Diane Harnish, Senior Consultant & Education Practice Director, Delta Think, Inc (co-moderator)
Brian Moore, Director of Online Learning, Assessment, Examinations & Curriculum Planning, American Academy of Orthopaedic Surgeons (AAOS)
Jonathan Wisco, PhD, Pre-clinical Curriculum Director, Boston University

This event brings together producers and end users of educational content to illuminate primary trends in digital education and learning, inclusive of: Micro/Nano Learning, Personalized and Adaptive Education, Collaborative Learning, and Immersive Learning. Using practical examples and applications, we’ll explore: motivations driving the adoption of digital education, opportunities, impact, and outcomes of digital education and learning; challenges and gaps; and what’s coming in the next 2-3 years.

Not Your Mother’s Migration: Lessons from migrating more than 47gb of technical XML

June 21, 11am EST

Speakers:

Melissa Jones, Content Architect, Silverchair
Tracy Denien, Head of Product Development & Operations, AIP Publishing
Richard O’Keeffe, Manager, Digital Asset Management, AIP Publishing
David Turner, Digital Transformation Consultant, Data Conversion Laboratory, Inc.

Even with recent strides in technology, moving decades of content onto a new platform is a major undertaking. The details involved with simply collecting every digital file in a publisher’s portfolio are daunting. Which means that analyzing and updating an entire library that dates back more than 90 years can feel insurmountable. Join AIP Publishing, Silverchair, and Data Conversion Laboratory as they discuss the details around the largest platform migration in Silverchair’s history—47.4 gigabytes of XML, 1.73 terabytes of assets ,1.1 million files, 29.4 million MathML formulae analyzed and updated, and 36 million reference citations all structured to the latest iteration of JATS. Hear from collaborators about the keys to their success, lessons learned, and tips for others looking to migrate or update their complex content.