This conference blows all other publishing conferences out of the water!
PLATFORM STRATEGIES explores the technologies and strategies that support professional and scholarly knowledge. Engage with our community, your peers, and thought leaders from adjacent industries through open discussions and lively Q&A. Below, read about the 2021 events, register to attend, and view recordings of past events. Email strategies@silverchair.com to be the first to hear about future events.
How Unifying Your Data Expands Reach, Revenue, & Impact
July 20, 11am EDT / 4pm BST
Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. This discussion offers a look at how organizations like HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.
SPEAKERS
Steve Lieber
HIMSS
With over 35 years’ experience in association management, Steve consults on governance, technology, and business strategy. He is also Of Counsel with executive search firm Quick Leonard Kieffer, Executive Advisor to early-stage technology company Next Wave Connect, and strategic advisor to Hum. For 18+ years, Lieber served as President/CEO of HIMSS, the world’s largest association focused on healthcare information technology (HIT). During this time, HIMSS grew by a factor of 10 in terms of audience reach and annual revenues through a series of mergers, acquisitions, and organic growth. Highlights of this growth included the formation of HIMSS Analytics, a market intelligence company, and HIMSS Media, a diversified B2B information company. As a nationally recognized commentator on health policy, healthcare IT trends, and association management, Lieber is a regular speaker and contributor to corporate strategic planning efforts, government-sponsored policy efforts, private sector initiatives, companies, and non-profit organizations.
Jake Zarnegar
Hum / Silverchair
Jake Zarnegar (Chief Growth Officer, Hum) has served the professional association and scientific publishing community for more than 20 years by leading the development and adoption of SaaS platforms for online publishing (Silverchair) and online training and certification (Silverchair Learning Systems, now part of Relias). Now at Hum, Jake is working with technologists and association leaders on a new Association Intelligence platform—one that enables associations to unify content and usage across their digital properties, develop rich insights and useful predictions about individuals and groups, and deliver personalized content and products that engage, inform, and rally those individuals to advance their missions.
Articles and ebooks may still be the dominant format in which research is communicated, but different formats are more and more often being used to supplement, replace, or expand beyond these artifacts. In this session, learn about other types of content that are on the rise in scholarly and professional publishing, like gray literature, videos, alternate article versions, and more. We’ll also explore formats that are gaining traction in adjacent industries, and how those innovations might affect future development.
SPEAKERS
TODD CARPENTER
NISO
Todd Carpenter currently serves as Executive Director of the National Information Standards Organization (NISO), a non-profit association that develops and maintains standards for the creation, persistent management, and effective interchange of information. Prior to joining NISO, Todd was Director of Business Development at BioOne, He also held management positions at The Johns Hopkins University Press, the Energy Intelligence Group, and the Haworth Press. He has served on the Boards of several industry and community organizations, including the Baltimore County Public Library, the Society for Scholarly Publishing, and the Free Ebook Foundation. He contributes regularly as a Chef on the Scholarly Kitchen and frequently presents at industry events. Todd is a graduate of Syracuse University and holds a masters degree in business from the Johns Hopkins University.
HANNAH HECKNER (MODERATOR)
Silverchair
As Product Strategist, Hannah Heckner works to inform, prioritize, and execute on the Silverchair Platform Development Plan. This includes work in overseeing the Platform Decision Log which captures internal platform development suggestions; facilitating Publisher Working Groups that discuss industry trends, publisher needs, and developing Silverchair solutions; and managing vendor relationships and internal implementation for the Silverchair Universe program. She has worked within academic publishing for over 10 years and has experience with both commercial and non-profit publishing, most recently at the American Association for the Advancement of Science.
Rebekah Stacha
Society of Petroleum Engineers
Rebekah Stacha is the Assistant Director, Technical Publications for the Society of Petroleum Engineers. Rebekah has responsibility for the strategic management of SPE’s publishing programs for journals, proceedings, books and SPE’s electronic databases, including the flagship multi-society database OnePetro™. With over 20 years of non-profit association management experience at SPE, Rebekah is passionate about executing innovative solutions to capture and effectively deliver technical content to members worldwide. During her career at SPE Rebekah has had the opportunity to work in a variety of roles beyond publications which have helped her fully understand the complexities of non-profit association management. These include working in member and student programs, developing SPE’s online communities of practice and managing SPE’s retail sales. A graduate of Texas A&M with a BBA in Management, Rebekah obtained her CAE certification in 2009.
Dawit Tegbaru
Knowledge Futures Group
Dawit Tegbaru joined the Knowledge Futures Group (KFG) in September 2020 as Editorial Manager, where he supports community publishing on PubPub, its open authoring and publishing platform. Dawit’s work in scholarly publishing spans ~15 years, managing journals for non-profit society publishers. He spent most of his career with the American Geophysical Union and oversaw journals for societies in engineering and biomedicine disciplines as Managing Editor. Dawit was instrumental in developing the American Society for Radiation Oncology’s data sharing policy and advocated as a panel moderator consensus building for a clinical trial data sharing policy among oncology journals more broadly.Dawit has a B.A. in Global Affairs with a concentration in International Development from George Mason University.
Join a group of industry experts for a roundtable discussion on the future of society publishing. Topics include the rise of sponsored content, balancing trust and revenue, the sustainability of OA, and much more.
SPEAKERS
Rod Cookson
IWA Publishing
Rod runs IWA Publishing, which spreads knowledge about the world’s most valuable resource, water. He is a Director and Council Member of ALPSP and a Council Member of the Society Publishers’ Coalition. Before joining IWA Publishing, Rod spent ten years at Taylor & Francis, variously running the Medical and Life & Environmental Science journal portfolios. He has also worked for Blackwell Publishing, Reed Education and York Press.
Ann Michael
Delta Think
Ann Michael is Founder and CEO of Delta Think, a consultancy focused on strategy and innovation in scholarly communications. Throughout her career she has gained broad exposure to society and commercial publishers, membership organizations, librarians and library consortia, funders, and researchers. Ann has also served as Chief Digital Officer at PLOS. She is a Past President of SSP, serves on the Learned Publishing Editorial Board, the Publications Committee for the American Society for Microbiology, and the Advisory Board for Johns Hopkins University Press. Ann has a MS from SUNY Stony Brook in Policy Analysis and Public Management and an MS in Business Analytics from the NYU Stern School.
Sean Sanders
AAAS
Dr. Sanders did his undergraduate training at the University of Cape Town, South Africa, and his Ph.D. at the University of Cambridge, UK, supported by the Wellcome Trust. Following postdoctoral training at the National Institutes of Health and Georgetown University, Dr. Sanders joined TranXenoGen, a startup biotechnology company in Massachusetts working on avian transgenics. Pursuing his parallel passion for writing and editing, Dr. Sanders joined BioTechniques as an editor before moving to Science/AAAS in 2006. Currently, Dr. Sanders is the Director and Senior Editor for Custom Publishing and in that capacity oversees the custom publishing program for Science/AAAS that includes a range of print and digital sponsored content from webinars, podcasts, and videos to booklets, advertorials, and posters.
Miranda Walker
Wolters Kluwer Health Inc
Miranda Walker is an Associate Director, Medical Journals at Wolters Kluwer Health Inc.; there, she navigates and implements the strategic publishing goals for society partners, including those of the American Heart Association and the American Society of Anesthesiologists. Previously, Miranda spent nearly a decade at INFORMS where she led the society’s self-publishing program. When Miranda first entered STM in 2002 she was charged with moving a journal to electronic peer review. She survived that transition with papercuts to prove it and has since launched new journals, managed production workflows, and migrated journals to and from all major online hosting platforms. She currently serves on the board of the Society for Scholarly Publishing and the governing committee of the Scholarly Kitchen blog. She has also served on the boards of National Information Standards Organization (NISO) and CrossRef.
PREVIOUSLY IN THIS SERIES
What Now? Making the most of pandemic pilots & pivots
Lauren Kane & Will Schweitzer
The rate of change of technology in scholarly publishing was already increasing before a global pandemic forced organizations to adapt and innovate in unexpected ways. Today’s leaders are faced with balancing the maintenance of legacy aspects of a business, implementing new technology, and preparing for the application of new standards and initiatives, all while devising ways to reduce complexity. How do you assess new technology and incorporate it into your workflows? And how do you fully integrate the new assets and resources that have spun up as a result of COVID? In this webinar, we will discuss the operational capabilities required to pivot effectively and look at whether digital transformation actually has accelerated in the last year.
SPEAKERS
LAUREN KANE
Morressier
Lauren Kane is chief strategy officer of Morressier, providing virtual conference and publishing technology solutions for societies and research organizations. With seventeen years in scholarly communications, Kane has extensive experience working with societies, research organizations, and publishers to effectively navigate the evolving market landscape. A frequent industry contributor, Kane proudly serves as the 2020-2021 SSP President.
WILL SCHWEITZER
Silverchair
Will is Silverchair’s Chief Product and Customer Success Officer. In these roles he looks after the core Silverchair Platform and Silverchair’s growing client community. He guides our product, marketing, client services, and customer success teams. He has a deep knowledge of scholarly publishing, having worked in the industry for over 18 years in product and publisher roles for leading commercial and society houses including, most recently, the American Association for the Advancement of Science (Science Magazine), SAGE Publications, the American Psychological Association, and Lippincott Williams and Wilkins.
