Platform Strategies

Speakers:

• Will Schweitzer, President, Silverchair (moderator)
• Rhiannon Wong, Senior Product Manager, McGraw Hill
• Justin Bale, Project Director, WillowTree
• Matt Abraham, Product Owner, Silverchair

Content hosting platforms offer many sophisticated features to users – including advanced tagging & discoverability, personalization, and the ability to display large quantities of data. Translating all that to a mobile experience, however, can be a challenge. Over the last year, McGraw Hill has collaborated with platform provider Silverchair and app developer WillowTree to create an app that delivers a variety of content types in a way that is seamless and easily referenced by a mobile user. Currently featuring everything from books and videos to infographics and diagnostic tools, iterative updates to the app will offer additional bidirectional syncing between app and web, affinities-powered recommendations, and Q+A content experiences. Join us for a case study on key considerations for hosting content off-site, managing multi-stakeholder collaborations, and identifying key format differences in user expectations and experience.

Speakers:

• Jake Zarnegar, Chief Client Strategy Officer, Silverchair (co-moderator)
• Diane Harnish, Senior Consultant & Education Practice Director, Delta Think, Inc (co-moderator)
• Brian Moore, Director of Online Learning, Assessment, Examinations & Curriculum Planning, American Academy of Orthopaedic Surgeons (AAOS)
• Jonathan Wisco, PhD, Pre-clinical Curriculum Director, Boston University
• Gabrielle Lakis, Boston University Aram V. Chobanian & Edward Avedisian School of Medicine
• Avenelle Onaifo, Boston University Aram V. Chobanian & Edward Avedisian School of Medicine

This event brings together producers and end users of educational content to illuminate primary trends in digital education and learning, inclusive of: Micro/Nano Learning, Personalized and Adaptive Education, Collaborative Learning, and Immersive Learning. Using practical examples and applications, we’ll explore: motivations driving the adoption of digital education, opportunities, impact, and outcomes of digital education and learning; challenges and gaps; and what’s coming in the next 2-3 years.

Speakers:

• Melissa Jones, Content Architect, Silverchair
• Tracy Denien, Head of Product Development & Operations, AIP Publishing
• Richard O’Keeffe, Manager, Digital Asset Management, AIP Publishing
• David Turner, Digital Transformation Consultant, Data Conversion Laboratory, Inc.

Even with recent strides in technology, moving decades of content onto a new platform is a major undertaking. The details involved with simply collecting every digital file in a publisher’s portfolio are daunting. Which means that analyzing and updating an entire library that dates back more than 90 years can feel insurmountable. Join AIP Publishing, Silverchair, and Data Conversion Laboratory as they discuss the details around the largest platform migration in Silverchair’s history—47.4 gigabytes of XML, 1.73 terabytes of assets ,1.1 million files, 29.4 million MathML formulae analyzed and updated, and 36 million reference citations all structured to the latest iteration of JATS. Hear from collaborators about the keys to their success, lessons learned, and tips for others looking to migrate or update their complex content.