22 Sep Deal Me In: the making of scholarly publishing playing cards
The question I ask myself when I start thinking about swag ideas is: would I want to have this object? Sure, sometimes you need a notebook or a pen, but...
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02 Mar Growing submissions and building community through targeted author outreach
Case Study: How Author Connect Helped CABI Expand Its Impact CABI is a unique, inter-governmental, not-for-profit scientific research and publishing organization providing academic content in agriculture, environmental science, and related disciplines....
24 Oct Maximizing Submissions Through Targeted Author Marketing
The scholarly publishing landscape continues to evolve, with research output growing at unprecedented rates across all disciplines. In this increasingly crowded environment, reaching the right authors at the right time...
24 Jun Content Marketing in the Age of AI
At the AUPresses Annual Meeting in Montreal earlier this month, I moderated a panel of thought leaders bringing a variety of perspectives (author, university press, technology provider). The group discussed...
14 Jun Predicting the Future of Publishing Technology
Is the future truly unknowable? What elements of today's technology trends will continue into the future? In the 2024 Publishing Tech Trends report from Silverchair and Hum, we talk about changes...
06 Nov Platform Strategies Recap: Digital to Data
Open access policies, industry mergers, and data privacy policies have drastically changed the landscape for marketers in publishing and beyond. Today's marketers have had to nimbly pivot from B2B to...