Platform Strategies 2018

September 26 & 27

Washington, DC

#strategies2018

Platform Strategies 2018, organized by Silverchair, is the only industry meeting exclusively devoted to strategic thinking around the core technology platforms used to create, market, and deliver research and reference content to global audiences.  As the needs around these platforms expand and change in a dynamic environment, it is vital for business and technical leaders from organizations large and small to convene and examine strategic considerations.  Take the pulse of what is happening in the platform space by engaging with experts and peers at Platform Strategies 2018.

We invite you to reserve your spot now for this vibrant forum.

#Strategies2018

Agenda Highlights

The conference will take place at the National Union Building (918 F Street NW) and will run from 1 – 5pm on Wednesday September 26, with networking reception in the same location from 5 – 7pm, then 9am – 5pm on Thursday September 27, with a reception from 5:30 – 7:30pm at The Loft at 600 F (600 F Street NW). Breakfast and lunch will be provided on Thursday.

Speakers include:

Anurag Acharya  •  Google
Allison Belan  •  Duke University Press
Paul Cleverley  •  Robert Gordon University & GeoScienceWorld
Brian Crawford  •  American Chemical Society Publications
Tobias Dengel  •  WillowTree Apps
Tom Easley  •  JAMA Network
Max Gabriel  •  Taylor & Francis
Jayne Marks  •  Wolters Kluwer Health
Ann Michael  •  DeltaThink
Pierre Montagano  •  CodeOcean
Ruth Pickering  •  Yewno
Jan Reichelt  •  Kopernio / Web of Science
John Shaw  •  SAGE Publishing
Alix Vance  •  GeoScienceWorld
Tanya Vidrevich  •  SWISS
Ralph Youngen  •  American Chemical Society

 

reception space

The full schedule and agenda will follow in Summer 2018, featuring the highlights listed below. If you would like to be notified of updates, please either register now or email strategies@silverchair.com to be added to our mailing list.

 

Publishing CTO Roundtable

What are the primary challenges and concerns of a CTO for a scholarly publishing organization in the current era? What issues consume the majority of that executive’s attention? How do these technical leaders manage increasing ecosystem complexity? Topics that will be covered:

  • What are the trade-offs between a modular environment (integrating multiple best-of-breed components) and vertically-integrated platforms? What is the proper level of granularity for component services? How do you quantify LTCO for services integration?
  • What is the ideal balance between internal and external technical resources? What is essential core competency or mission critical for today’s publisher? How do CTOs dynamically determine which parts of the technical brief to execute with staff, and which with external partners?
  • Where does scale play, and where is it less relevant, from a technical point of view? In what ways?
  • What areas are destined to be commodity, and what areas can provide opportunities for differentiation?
  • In what areas are organizations in danger of overspending or underspending on technology?

Benefits and Challenges of Building a Unified Product Delivery Platform

Part 1: Platform Unification: Overview and Case Studies

What are the benefits of a unified content delivery platform (as opposed to multiple platforms that purport to specialize in specific product experiences and use cases)? In this session we will review the operational efficiencies and opportunities for product creation, marketing, user management, engagement, and discovery that a unified product delivery platform can enable.


Benefits and Challenges of Building a Unified Product Delivery Platform

Part 2: Productization: Live Demonstration

Once you have all of your organization’s content assets consolidated in a modern services-oriented platform, what are the new things you can do? Silverchair will provide a live, real-time demonstration of how new products can be created and launched in minutes. Watch as we collect the appropriate assets for a new product launch, organize them into interfaces, and launch them to users in just 20 minutes. This demo will spur ideas to open up new opportunities for targeting individual institutions, companies, and other customers with rapid, focused custom products.


The Future of Interfaces, Part 1: Human and Machine

How can we leverage our content and data in new ways to accelerate scientific discovery and develop new revenues? What is the potential value of enabling text and data mining across our content assets? Learn about TDM techniques and how to best empower this new consumption model on your content delivery platform.


The Future of Interfaces, Part 2: Smart Content – From Semantics to Ontologies to Topic Tagging

This session will look at different models used to drive context-based connections and personalized content delivery, what types of content they most benefit, and the data surrounding ROI.


What is the State-of-the-Art in Mobile Apps, and Is it Relevant to Scholarly Publishing?

Users of scholarly content have adopted mobile access at a slower rate than users of consumer content, and scholarly publishers focus on the mobile experience as a separate consideration has waned. What are we missing? What are the mobile use cases that create distinctive value for scholarly research and reference users? Learn why truly successful mobile approaches require much more than simply porting full text to smaller viewports via Responsive Web Design; they require re-envisioning the purpose and function of mobile access from a user-centric perspective.


The Latest in MarTech

Marketing technology has seen major changes and advancements over recent years. What are the current options for societies and publishers when it comes to marketing automation tools, plugins, apps, and platforms in the research market?


Search and Discovery

What is the state of the art in web-scale discovery of scholarly and academic resources? These key leaders in aggregated search will share critical insights about the technical landscape of web discovery, to help you optimize your production outputs for the broadest possible digital visibility.


Scale v. Survival: Is the Future of Scholarly Publishing Exclusively Commercial?

The fundamentals of publishing – creation, marketing, and delivery of research and reference content to global audiences – accelerates in complexity year after year. As a result, it is ever more difficult for non-commercial organizations to stay competitive (or even viable) in the absence of relevant operating scale. As a small number of very large commercial publishing organizations continue to expand their efficiencies through acquisitions and consolidation, will independent publishers survive? Or are we headed for a future where all publishing operations are managed exclusively by large commercial organizations?

Venue & Lodging

Platform Strategies 2018 will be held at the National Union Building in Washington, DC.

A block of rooms has been held at the Grand Hyatt at a group rate of $305/night (+ tax, good through September 4, 2018). Please reserve your room via this link.

event space

#Strategies2018

Want to learn more?

Email strategies@silverchair.com

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