Platform Strategies 2022

John Campbell

Product Strategy Director, Academic, Oxford University Press

John Campbell is Product Strategy Director for OUP’s Academic business. John works with a talented team driving product and platform strategy for OUP’s journal and scholarly programmes, covering 500 journals and over 300 society partners. Technology drives business transformation and digital engagement, but also complex organizational change. Working at the heart of the digital publishing industry for over twenty years, both commercial and non-profit, John is focused on meeting high-impact content with the right technology solutions.

Ann Michael

Chief Transformation Officer, AIP Publishing

Ann leads the Transformation Office at AIP Publishing and is charged with increasing organizational velocity, flexibility, and strategic alignment in data and analytics, new product development, and ongoing product operations. Ann joined AIP Publishing in January 2022 after more than a decade as Founder and CEO of Delta Think, Inc, a strategic consultancy in scholarly communications. She has also served as Chief Digital Officer at PLOS and has held several board and advisory roles in nonprofit, commercial, and startup organizations. Since the start of her career, Ann has been passionately interested in organizational evolution and working with organizations that are data driven and future focused. She has a MS from SUNY Stony Brook in Policy Analysis and Public Management and an MS in Business Analytics from the NYU Stern School.

Joanne Sheppard

Senior Vice President Strategy and Investments at Holtzbrinck Publishing Group

Joanne Sheppard is Senior Vice-President for Strategy and Investments at Holtzbrinck Publishing Group. She works for the majority shareholder of Springer Nature and the owner of Digital Science. Sheppard provides CEO-level strategy support globally in the areas of science and technology. In practice, this means working closely with tech start ups and gaming out strategic options to challenges facing scientists. Prior to this, Sheppard was the Vice-President of Strategy for Cell Press.

Moderated by

Will Schweitzer

Chief Product & Customer Success Officer, Silverchair

Will is Silverchair’s Chief Product and Customer Success Officer. In these roles he looks after the core Silverchair Platform and Silverchair’s growing client community. He guides our product, marketing, client services, and customer success teams. He has a deep knowledge of scholarly publishing, having worked in the industry for over 18 years in product and publisher roles for leading commercial and society houses including, most recently, the American Association for the Advancement of Science (Science Magazine), SAGE Publications, the American Psychological Association, and Lippincott Williams and Wilkins.

Amanda Fielding

Director of Product Management, McGraw Hill

Amanda Fielding is Director of Product Management at McGraw Hill, overseeing the Professional Medical Digital portfolio, focused on product strategy and business success. She has served many functions at McGraw Hill since starting with the company in 2012 – from support roles to editorial, before shifting her focus full-time to product management. She earned her Agile certification in 2019 and continued to complete Northwestern Kellogg’s Executive Education course in Product Strategy in 2020. The last two years, Amanda has focused on establishing a clear product strategy and standing up a functional product organization to help support McGraw Hill Professional’s shift to digital growth.

Amit R.T. Joshi, MD, FACS

Professor of Surgery and Associate Dean for Graduate Medical Education at Cooper Medical School, and Editor-in-Chief of the American Board of Surgery’s Surgical Council on Resident Education (SCORE)

Dr. Joshi serves as Associate Dean for Graduate Medical Education and Professor of Surgery at Cooper Medical School of Rowan University in Camden, NJ. Until 2021, he was the residency Program Director and Vice-Chair for Academic Affairs for the Department of Surgery at Einstein Healthcare Network in Philadelphia. He is a 2022 awardee of the ACGME’s Parker J. Palmer “Courage to Teach” Award for Program Director Excellence. At Brown University’s 8-year Program in Liberal Medical Education, he received his BA in Music in 1997 and MD (with academic distinction) in 2001. He completed his surgical residency at New York Presbyterian/Cornell and fellowship in minimally invasive surgery at North Shore/Long Island Jewish Hospitals. He is certified by the American Board of Surgery. His clinical interests include general surgery with a focus on hernia repairs. His principal research interests are resident recruitment and curricular development within surgical training. He has authored over 150 scientific manuscripts and presentations.

Laura Ricci

Senior Consultant, Clarke & Esposito

Laura Ricci is a Senior Consultant at Clarke & Esposito, a management consulting firm focused on strategic issues in professional and academic publishing. In this role Laura supports a wide range of publisher and library clients, including not-for-profit societies and other professional organizations with strong publishing and education programs. Prior to joining C&E, Laura served as Senior Product Manager of Partnerships, eBooks for EBSCO Information Services, and as Senior Market Analyst for Education & Training and STM at Outsell. Laura began her career in education publishing with Houghton Mifflin and Pearson Education’s custom textbook division. Laura has previously served on the Society for Scholarly Publishing Board of Directors and as co-chair of the SSP Annual Meeting. She holds a master’s degree in International Publishing from Oxford Brookes University and a bachelor’s degree from University of Notre Dame.

Anna Salt Troise

Chief Commercial Officer, AAOS

Anna Troise is the Chief Commercial Officer for the American Academy of Orthopaedic Surgeons, a non-profit medical association representing more than 38,000 orthopaedic surgeons and allied health professionals. Anna is responsible for the Academy’s publishing, live events, product development and industry sales team – having evolved the traditional Association education portfolio into an integrated offering of high-quality content that captures customers’ needs in a personalized, relevant manner. Anna is an energetic, effective leader who enjoys helping organizations deliver results through developing dynamic working environments that inspire change, rethink the status quo, solve problems, and, have fun. Prior to joining the Academy, Anna served as Vice President, Medical and Open Access Publishing at Wolters Kluwer where she managed the U.S., U.K. and European medical journal publishing program. Anna has a bachelor’s degree from Bates College and a master’s degree in business administration from New York University’s Stern School of Business.

Moderated by

Jake Zarnegar

Chief Business Development Officer, Silverchair

As Chief Business Development Officer, Jake Zarnegar works directly with scientific and scholarly publishers to explore new partnerships and find the best alignment of Silverchair’s complementary suite of technologies and services with each publisher’s digital product strategy. A 20+ year industry veteran, Jake is a frequent speaker at SSP, ALPSP, and STM events covering emerging topics at the intersection of technology and scholarly publishing.

Melanie Dolechek

Executive Director at Society For Scholarly Publishing

Melanie Dolechek is the Executive Director of the Society for Scholarly Publishing. She has been active in scholarly publishing since 2006, previously serving as the Director of Publishing and Marketing of Allen Press. She is the Convener for the Coalition for Diversity and Inclusion in Scholarly Communication and past treasurer of the Kansas City Society of Association Executives. Melanie holds a Master of Science in Management from Baker University a Bachelor of Fine Arts from Kansas State University and is a Certified Association Executive.

Joe Haddock

Chief Digital Officer at CyberRisk Alliance

Joe Haddock is Chief Digital Officer of CyberRisk Alliance. His role provides strategic, hands-on leadership to the organization with goals including scaling the digital platform, growing the total audience database, and expanding the range of products and services we provide. Joe has direct responsibility for managing the audience and data marketing teams; production (including ad ops) groups; and enterprise project management. Prior to joining CRA, Joe worked at HIMSS as VP, Digital Strategy. In that role, Joe architected and installed a digital platform to successfully support the growth of HIMSS’ annual global conference; launched HIMSSTV; and spearheaded the rapid expansion of HIMSS’ digital media and ABM capabilities. Joe has previously held senior-level technology leadership positions at Thomson Reuters; Wicks Business Media; the Daily Meal (Spanfeller Group); and American Lawyer Media (ALM).

Michael Hardesty

Digital Product Manager, National Academy of Sciences

Michael Hardesty is Digital Product Manager for PNAS, where he manages the product roadmap and leads digital strategy for the society’s journal publishing program. He brings a mix of user experience design, digital analytics and usability research to his work. One of his professional passions is to craft insights out of data to add value to the customer experience and drive impact for businesses.

Margarita Lygizou

Head of Sales & Marketing at IWA Publishing

Margarita Lygizou is Head of Sales & Marketing for IWA Publishing. She is results-driven with a wealth of experience in driving change management and business transformation. She has been with IWA Publishing for nine years, during which time the journal portfolio has completely transitioned to Open Access. Data has been at the centre of this transformation and what is driving sales and marketing strategy forward. You will find her on a never-ending hunt for better data and good coffee.

Moderated by

Dustin Smith

President & Co-Founder, Hum

Dustin leads Hum, a Silverchair sister company focused on offering personalization to scholarly societies, professional associations and member groups. Hum uses real-time data from existing association/society software (including Silverchair!) to power personalization for every member, subscriber and partner.

Lori Carlin

Chief Commercial Officer & Senior Consultant, DeltaThink

Lori Carlin is a leader in customer insight, market research, marketing strategy, and digital product development. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think. Prior to joining Delta Think in 2013, she held senior positions in publishing and membership management at American Institute of Physics, American Thoracic Society, and Society of Nuclear Medicine. She is also very active in the publishing industry, serving as current SSP Annual Meeting Co-Chair, former SSP Board Member, former SSP Branding Task Force Co-Chair, and ASAE Marketing Council member, and is a frequent speaker at industry events.

Hannah Heckner

VP, Product, Silverchair (moderator)

As Vice President of Product, Hannah Heckner works to inform, prioritize, and execute on the Silverchair Platform Development Plan, as well as oversee the development of new Silverchair products. This includes serving as a representative of Silverchair’s product function at client, sales, and industry meetings; evaluating requests for platform enhancement and new features; facilitating Publisher Working Groups that discuss industry trends, publisher needs, and developing Silverchair solutions; and managing vendor relationships and internal implementation for 3rd party integrations. She has worked within academic publishing for over 10 years and has experience with both commercial and non-profit publishing and is a proud Member-at-Large of the Society for Scholarly Publishing Board of Directors.

Jessica Lawrence-Hurt

Chief Marketing Officer, Cadmore Media
Jessica Lawrence-Hurt leads Cadmore Media’s sales and marketing efforts, bringing to bear her 15+ years experience in scholarly publishing. Most recently she managed international and library sales for MIT Press, and was head of marketing at Alexander Street. She reads constantly and loves travelling, live music, art, eating, and sometimes, cooking.

Patti Sweet

Director of Digital Strategy, Health Affairs

Patti Sweet is the Direct of Digital Strategy at Health Affairs. She focuses on digital strategy and the ways in which Health Affairs can promote itself and its content in digital spaces and to diverse audiences. She built her career working in digital marketing agencies and volunteering with service organizations and nonprofits, with half of her work based in London and the other half in the US. Patti received her bachelor’s degree in International Studies and Spanish from Michigan State University and she holds a master’s degree from the Hult International Business School in London.