The rate of change of technology in scholarly publishing was already increasing before a global pandemic forced organizations to adapt and innovate in unexpected ways. Today’s leaders are faced with balancing the maintenance of legacy aspects of a business, implementing new technology, and preparing for the application of new standards and initiatives, all while devising ways to reduce complexity. How do you assess new technology and incorporate it into your workflows? And how do you fully integrate the new assets and resources that have spun up as a result of COVID? In this webinar, we will discuss the operational capabilities required to pivot effectively and look at whether digital transformation actually has accelerated in the last year.
Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. This discussion offers a look at how organizations like HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.
Articles and ebooks may still be the dominant format in which research is communicated, but different formats are more and more often being used to supplement, replace, or expand beyond these artifacts. In this session, learn about other types of content that are on the rise in scholarly and professional publishing.
Join a group of industry experts for a roundtable discussion on the future of society publishing. Topics include the rise of sponsored content, balancing trust and revenue, the culture and structures needs to support innovation, the sustainability of OA, and much more.