The changes brought by the events of 2020 have led publishers to examine and think creatively about their value proposition and how they can monetize their content and data assets. How can the data, content, and audiences publishers already have be used in different ways? How can they be optimized? What venues already exist for expanding the value of our resources?

Drawing on industry and technology insights, real world examples, and expert opinion, this report is designed to give publishers ideas about how they can deliver more value from their content.

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