Hum makes first-party data accessible and actionable for publishers. Harness the power of your first-party data to understand your audience, drive content performance, prove content value, & deliver better experiences.
Hum is the #1 Customer Data Platform (CDP) for publishers, collecting and connecting data from the platforms you already rely on. With an easy-to-use dashboard, intuitive filtering, and two-way sync – Hum also makes it simple to deliver exceptional digital experiences to readers, authors, editors, members, librarians, and advertisers.
See a 360-degree view of each member of your audience, build segments based on complete demographic and behavioral data, launch personalized messaging and content recommendations directly through your marketing platforms, and act on audience insights and content intelligence to grow your readership and revenue.
Learn more here.