Silverchair’s Design & Marketing Teams Take Home Awards

sl and rwLast night at the American Marketing Association’s Central Virginia Excellence in Marketing Awards, Silverchair took home the title in both the categories for which we submitted work: Broadcast Marketing and Print Collateral. We were honored to receive these awards on an evening that also awarded the work of well-respected regional design firms and production companies.

Broadcast Marketing

For this category, we submitted our recruiting video, "Working at Silverchair." For the video, we wanted first-person testimonials about what it’s like to work at Silverchair, while also using the opportunity to highlight our office space, location, and company culture, which we identified as, “Winning, Collaborative, and Fun.” The video’s objective was to give job-seekers a more complete and first-hand look into what it’s like to work at Silverchair, and we are satisfied that the end product gives applicants a high-quality, engaging, and insightful look into the company.

Print Collateral

For this category, we submitted our branding/style guide and the accompanying poster series.

Since our founding in 1993, Silverchair has consistently worked with some of the most accomplished names in scholarly and professional information. The work Silverchair does is very difficult and very technical, and what we didn't want in our branding was stock photography and ambiguous icons representing our efforts.

As such, our goal was to create a cohesive, comprehensive branding guide, along with collateral materials (business cards, posters, etc.) that fit the company, the messaging, and the roadmap. The result was a unified look and feel and an inspiration for future designs.

branding guide 1

poster series

style guide

The Silverchair Design Experience

These awards are important to us, as they reflect the high level of design and marketing expertise that Silverchair offers. In addition to being the premier platform and UX services provider to scholarly and professional publishers, we also provide top-of-the-line design services. Silverchair builds brands and visual strategies for clients across multiple disciplines within the scholarly and professional publishing industries. Unlike traditional marketing/branding firms, the Silverchair design team is active in and closely integrated with the scholarly publishing industry. We prioritize understanding our clients' users, content, and needs. Our design team is able to easily braid themselves into publishers' companies in order to help solve the brand blockers that come with launching a new product.

We pride ourselves on being a one-stop design shop for the business and customer needs of the publishers who work with us. Want to learn more? View recent case studies, or reach out to us.

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