Experts from research, professional, and trade publishing lay out how to leverage marketing technology, content, data, and ways of working to most effectively monetize their content.
Colleen Scollans is seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity. Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division where she led 250 Marketing, Digital Strategy and Data/Analytics professionals around the world.
Paul Gee brings experience in both the society world and commercial publishing. He leads product management, development, and digital marketing for the AMA Ed Hub and JAMA Network, home of JAMA and the JAMA Network specialty journals. Paul learned the ropes of publishing through time in editorial and production, along with time as journals publisher. He is a certified six sigma process engineer who brings to digital development a unique mix of editorial and process focus along with business model strategy.