Steve Lieber (HIMSS), Jake Zarnegar (Hum)
Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Integrating and managing data from disparate sources, leveraging data to create better digital experiences, and using data to grow new revenue are difficult concepts to understand, much less implement. This discussion offers a look at how organizations like HIMSS approached and addressed these issues, taking control of their data to grow their audience and tailor their outreach. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.