Thursday, February 18, 2021 - 11am EST

Content marketing – the creation and development of unique stories and informative pieces, strategically disseminated through blogs, social media, webinars, podcasts, and videos – has replaced traditional advertising in nearly every industry. Scholarly publishers have a unique advantage in adapting to this trend, since the product itself is rich with content that can capture and hold the attention of a clearly defined audience and inspire them to action. Learn more about how publishers are using TrendMD to engage their readers.

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