American Academy of Pediatrics Expands Strategic Product Development Partnership With Silverchair

18 November

(Charlottesville, VA and Elk Grove Village, IL) November 18, 2013 - The American Academy of Pediatrics (AAP) announced today that it is expanding its strategic partnership with Silverchair Information Systems to develop a consolidated Pediatric Point-of-Care Library that brings together the most valued pediatric reference resources from the AAP into a single, integrated point-of-care solution.

Designed to deliver quick, reliable information for every day clinical needs, the new Pediatric Point-of-Care Library will unify the suite of AAP digital resources including Pediatric Care Online (featuring the AAP Textbook of Pediatric Care) as well as Red Book® Online, Patient Education Online and Pediatric Coding Newsletter Online.

"We are enthusiastic to be expanding our long standing relationship with Silverchair,” said Maureen DeRosa, Director, Department of Marketing & Publications at the AAP. "Our decision to bring together our digital product offering into a single, semantically integrated digital portfolio on the Silverchair Platform will allow us to provide a significantly improved, seamless and consistent user experience across the AAP family of trusted point-of-care resources.”

“We’re thrilled to be collaborating with AAP to more effectively address its various audiences and their diverse needs by consolidating multiple online resources into a single digital infrastructure.” said Thane Kerner, Silverchair CEO. "The Silverchair Platform is purpose-built to deliver optimal user experiences across a wide variety of content types, formats, and use cases. Our semantic platform technology provides the ideal product development environment required to support a wide range of AAP products and publications.”

About the American Academy of Pediatrics (AAP)

The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialist dedicated to the health, safety and well being of infants, children, adolescents and young adults. For more information visit

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