AAUP: Digital Strategy, Challenges, and Opportunities

16 June

Silverchair just had several members return from the Association of American University Presses (AAUP) Annual Meeting in Austin, which we attended as a Bronze sponsor.

At this meeting we eschewed the standard exhibit hall booth in favor of a new approach—we rented a meeting room and hosted small-group “Digital Strategy Seminars.” Despite the less-than-ideal location of the room in what turned out to be a labyrinth of hallways and ballrooms, this format resulted in a combination of presentation and conversation, and we learned at least as much as we taught as we engaged with the UPs, distributors, and vendors. The format worked very well and we hope to employ it at more meetings moving forward.

Among the takeaways from those conversations and more at other AAUP events:

Outside of the conference hotel, we had some excellent meals and talks at June’s All Day, the Container Bar, and The Contemporary. Austin is a fantastic city—a great location for a truly engaging conference. See you next year in San Francisco!

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