Wednesday, October 26

Charlottesville, Virginia

Silverchair invites members of our client community to join us in Cville for a day of informative presentations and working groups, a chance to meet with your development teams, and many opportunities for fun and reconnecting. We’re also delighted to host celebrated theoretical physicist and novelist Alan Lightman as our keynote speaker.

See below for schedule and hotel information, then register (registration deadline: August 26).
Fall Forum logo
woman writing in notebook


The Silverchair Fall Forum is a day of thought leadership, company insights, and peer learnings for our community of engaged publishers. In addition to hearing from our teams, we’re delighted to host award-winning novelist and physicist Alan Lightman as our keynote speaker. After the main event, attendees may stay for an additional day to connect with their teams and enjoy the beauty and bounty that Charlottesville has to offer.

See below for details 


Tuesday, October 25

  • Arrive, check in to hotels
  • 7:30pm – Welcome reception (Hardware Store)

Wednesday, October 26 – CODE Building

  • 8:30am – Breakfast & check-in
  • 9:00am – Welcome (Sarah Heid, VP of Customer Success)
  • 9:10am – Opening Keynote (Thane Kerner, CEO & Will Schweitzer, President)
  • 10:00am – The Silverchair Platform Development Plan & Beyond (Hannah Heckner, VP, Product)
  • 10:35am – BREAK
  • 10:55am – Analytics Update  
  • 11:15am – Silverchair Executive Team Q&A
  • Noon – 1:30pm – LUNCH, Common House
  • 1:30pm – Topical Breakout rooms (video, medical education, the workplace of the future, content discoverability and syndication, access control, and data)
  • 2:30pm – Case study: Unifying your data
  • 3:00pm – BREAK
  • 3:20pm – Case study: Silverchair Composer
  • 4:00pm – Closing Keynote: Alan Lightman
  • 4:45pm – Closing remarks 
  • 5:30pm – 7:00pm – Closing reception (Quirk Hotel Rooftop)

Thursday, October 27 – Optional add-on day

  • 8:30am – 9:30am – Breakfast, The Hardware Store Bistro
  • 9:00am – noon – Team meetings at Hardware store
  • Noon – Team lunches in Downtown Charlottesville
  • 1:15pm – Load bus for Merrie Mill Winery
  • 2:00 – 5:00pm – Afternoon outing at Merrie Mill Winery


Alan Lightman photoBoth an eminent theoretical physicist and a celebrated novelist, Alan Lightman bridges the gap between the worlds of art, the humanities, and the science of understanding ourselves. A true renaissance man, Alan has made groundbreaking contributions to our understanding of black holes, published one of the most widely-used textbooks on Einstein, and has written for Harper’s, The New Yorker, The New York Times and more.

CODE Building

Venue & Accommodations

The programming on October 26th will take place in Charlottesville’s CODE (Center of Developing Entrepreneurs) Building, located on the Downtown Pedestrian Mall, just steps from Silverchair’s offices, wonderful restaurants and shops, and the event’s reception venues.

For your comfort and ease, Silverchair has reserved discounted room blocks at the Quirk Hotel and Residence Inn, both of which are walking distance to the venue. Click below for more details (note: discounted rate cutoff is September 27th).


The Quirk Hotelquirk hotel

More than just a place to lay your head, the Quirk Hotel encourages curiosity for the unique, inspiring, and beautiful. Each stay is exceptional at Quirk, the first boutique art hotel in historic downtown Charlottesville and a tribute to the culture and history of the area.

Click here to reserve a room at the group rate of $199/night.


residence innThe Residence Inn

Whether visiting for an extended stay or a short trip, Residence Inn Charlottesville Downtown offers the friendly service and contemporary amenities necessary for a successful stay. Our hotel provides an incomparable location, just moments from historic and renowned destinations, such as Monticello, UVA and the Monticello Wine Trail.

Click here to reserve a room at the group rate of $159/night.

Additional information


By Air: Charlottesville-Albemarle Airport
100 Bowen Loop #200

The Charlottesville-Albemarle Airport (CHO) is only eight miles from Downtown Charlottesville and offers daily non-stop flights to and from six major airports: Charlotte (CLT), Chicago (ORD), Philadelphia (PHL), New York (LGA), Washington D.C. (IAD), and Atlanta (ATL). These six connector airports provide access to over 1,000 destinations worldwide.

In addition, the Richmond Airport is about one hour away and Dulles International and Reagan National airports, located in the Northern Virginia and Washington, D.C., area respectively, are about two hours away.

The following airlines fly directly to Charlottesville:

Airport Transportation

  • Several hotel shuttles provide service directly to and from the airport.
  • Uber and Lyft rideshare services are available throughout the Charlottesville area
  • There are typically numerous taxis waiting to meet every flight at the Charlottesville Airport. A list of taxis with airport permits is available at
  • We have intentionally designed the meeting so that attendees won’t require a rental car – however you may rent one if you wish from the following companies at the airport: Avis Rent-A-Car, HertzNational Car Rental, or Enterprise Rent-A-Car 


By Train

Charlottesville’s Amtrak Station (CVS) is centrally located at 810 West Main Street, a 10-minute walk to Downtown Charlottesville. Amtrak’s Northeast Regional service runs daily and connects Charlottesville with major cities like Washington, Philadelphia, New York, Providence, and Boston. The Crescent also operates daily and connects Charlottesville to New York, Washington, Charlotte, Atlanta, Birmingham, and New Orleans. The Cardinal runs three days a week from New York to Chicago and connects Charlottesville to major cities of the Northeast as well as Cincinnati, Indianapolis, and Chicago.


By Car

The CODE Building is located at 240 W Main St, Charlottesville, VA 22902. Those staying at the Quirk or Residence Inn may park there and walk to the event’s venues in minutes. Otherwise, we recommend the Water Street Parking Garage (200 E Water St) or  Market Street Garage (546 E Market St).

U.S. Interstate 64 and U.S. Route 29 connect in Albemarle County. U.S. Route 250 is the scenic alternative to the interstate and runs from West to East through the city, continuing to Richmond. This route passes many of our area’s wineries and craft beverage destinations. The Blue Ridge Parkway, Skyline Drive and The Journey Through Hallowed Ground are designated America’s Byways by the Federal Highway Administration. U.S. Route 20 is a scenic byway that connects James Madison’s MontpelierThomas Jefferson’s Monticello and the historic town of Scottsville.


The global halt in business travel due to the pandemic drastically reduced carbon emissions and highlights the environmental impact of in-person events. As such, we are committed to ensuring that the events we host build community without simultaneously tearing down the environment. Some of the efforts we make to that end include:

  • Digital materials to reduce paper waste
  • Sustainable swag & food/drink packaging
  • Booking room blocks within walking distance of all venues
  • Using local businesses for all food, drink, & materials
  • Green venues: for example, the CODE Building is a LEED Gold+ certified building that is also designed to harvest and reuse rainwater for green roof irrigation
  • Carbon offsetting of travel for all attendees via COTAP


Complete the form below to register for the event (registration deadline: August 26).


Email for assistance

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