Platform Strategies 2018

What is the State-of-the-Art in Mobile Apps, and Is it Relevant to Scholarly Publishing?

Tobias Dengel  •  WillowTree Apps

Users of scholarly content have adopted mobile access at a slower rate than users of consumer content, and scholarly publishers focus on the mobile experience as a separate consideration has waned. What are we missing? What are the mobile use cases that create distinctive value for scholarly research and reference users? Learn why truly successful mobile approaches require much more than simply porting full text to smaller viewports via Responsive Web Design; they require re-envisioning the purpose and function of mobile access from a user-centric perspective.

Tobias Dengel  •  WillowTree Apps

Tobias is a seasoned technology executive with 20+ years experience in mobility, digital media and interactive marketing. He is the CEO of WillowTree, Inc., a leading mobile strategy, design and app development company servicing Fortune 500/5000 clients and large government agencies.

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