CASE STUDY

THE JAMA NETWORK

The JAMA Network™

The American Medical Association (AMA), the largest association of physicians in the United States, publishes JAMA, one of the most-cited and highly regarded medical journals in the world, together with eleven specialty journals to offer enhanced access to the research, reviews, and perspectives shaping the future of medicine.

The JAMA Network™ selected Silverchair to upgrade their web delivery platform by:

  • Creating new article templates to appeal to many user types
  • Introducing a unified learning center, collecting learning content from all journals

Branding

The print format of JAMA had recently gone through a complete redesign. Silverchair’s job was to take the print styles and convert it to a living style guide for the web. This included imposing best practices in web typography, making sure certain colors and visual treatments were 508-compliant and accessible for screen readers. The performance of the site was critical as well, so we had to deviate from the print styles on certain pieces of functionality.

User testing

The JAMA Network™ planned and curated user testing sessions. Silverchair built an HTML version of the mocks (at the request of The JAMA Network) and provided it to users; their input then influenced the editorial strategy. The team incorporated certain pieces of recurring feedback into the original requirements and then into the revised requirements before the build began.

Article Templates

Once the initial stages of user research had been completed, designers planned content pages and browsing environments. The JAMA Network™ supports two templates for article pages:

Magazine view – Classic single-column content page for Editorial and Opinion article types.

Split Screen – Two-page full-screen content page. This layout is meant for Clinical Trials and Original Investigations, which have a variety of content-supporting tables, figures, images, and multimedia.

JAMA Network™ Learning

Internet learning has increased significantly in the past years with no indication of slowing down. The JAMA Network™ once had a fragmented learning platform that was tied to single journals. The new JAMA Network Learning product allows its users to earn and track CME and MOC credits through topics, year and areas of interest. With a responsive learning product, practitioners can now earn CME wherever they want efficiently.

Responsive Web Design Podcast

Paul Gee of The JAMA Network™ and Silverchair UX Designer Rob Wooten appeared on The Responsive Web Design Podcast to describe the process for designing and building a family of websites for the twelve medical journals published by The JAMA Network™.

Through collaboration and research, Silverchair and The JAMA Network™ were able to create a flexible, cutting-edge suite of sites.

Interested in learning more?

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