CASE STUDY
AAP Point-of-Care Solutions
These essential resources from the American Academy of Pediatrics share an integrated platform, with quick and easy access to well-care guides, acute-care answers, patient education, and pediatric coding. They are intended to provide direct links to resources that child health professionals use regularly in their practice to make decisions at the point of care. Since AAP is an organization of 66,000 pediatricians committed to the optimal physical, mental, and social health and well-being for all infants, children, adolescents, and young adults, these resources are crucial not only to their end users, but to AAP’s mission.
Research
When AAP approached Silverchair about the redesign, they had four individual products without cohesive branding or information architecture.
Information Architecture
We provided AAP a cohesive IA and content structure so users could easily explore content between the four products. The brand and assets we provided tie in their products nicely as well as powering their print strategy.
Re-Branding
Pediatric Care Online
Pediatric Care Online™ gives you more of the trusted answers you and your patients expect, with a greater combination of content from the ultimate source—the American Academy of Pediatrics. Pediatric Care Online™ gives you combined access to the trusted content of the original Pediatric Care Online™, the complete Red Book® Online, and essential Pediatric Patient Education™ library.
Red Book Online
Red Book Online is the definitive source for pediatric infectious disease solutions providing point-of-care access to lifesaving diagnosis and treatment answers.
Pediatric Coding Newsletter
Pediatric Coding Newsletter are best practices in coding and compliance to guide you through the changing landscape with exclusive insights from experienced coding experts.
Pediatric Patient Education
This comprehensive, easy-to-read collection spans from birth through young adulthood providing expert advice for patients and parents.
