Does Your Search Suck?
Transform It from Frustrating to Fantastic with Semantic Search and Browse
with Silverchair’s Jake Zarnegar and Massachusetts Medical Society’s Matthew O’Rourke

Today’s consumers of professional information are overwhelmed and overloaded. Busy users are frustrated with search status quo—instead they are increasingly demanding the right answer to their question, and they are rewarding applications that deliver targeted results with their loyalty—and their dollars!

Does your search …

• Help or hinder readers in their quest for information?
• Return frustratingly long lists of often irrelevant results?
• Require users to learn a special lingo to communicate with it?

In short, does your search suck?

What’s the Solution?

We’ll quickly show you how to transform your search from frustrating to fantastic with semantic search and browse widgets that use a taxonomy and thesaurus to “normalize” synonyms and connect related concepts. Better yet—they can be plugged into your existing platform! Matthew O’Rourke, Editorial Director of  Journal Watch, will show semantic search in action at Journal Watch.

Topics Covered:

1. Identifying the problem—why does search suck?
2. What is semantic search and how does it improve results?
3. Why is semantic search the right solution for Journal Watch? What problems does it solve? What opportunities has it created?

Presenters

Matthew O’Rourke Matthew is the Editorial Director of Journal Watch and has been with the publishers of the New England Journal of Medicine for 11 years. He has been executive editor of Journal Watch AIDS Clinical Care as well as several other Journal Watch specialty editions. He developed and launched Physician’s First Watch, the medical news service from Journal Watch, and is working on a collaboration between New England Journal of Medicine and Journal Watch that is being built by Silverchair.

Jake Zarnegar Jake was named Chief Technology Officer of Silverchair in early 2003, attained partner status in September 2006, and was named President of Silverchair Information Systems in January 2009. A pioneer in XML web services for health reference content management, Jake has spearheaded a family of technologies including the application of semantic metadata to clinical content, ontology management tools, an online authoring platform for medical authors and editors, and an e-learning CMS/LMS platform.