TagMaster™ is the second major component of our Semedica technology stack and an integral part of the SCM6 workflow. All appropriate content uploaded to SCM6 flows through TagMaster, where it is semantically enriched before publication.
Automated but Human-Tuned
Silverchair’s semantic tagging process is automated, allowing publishers to feed large volumes of content through the system rapidly and with little incremental cost. However, that automation is informed by in-depth content analysis and a project-specific configuration process performed by Silverchair semantic tagging experts. The outcome of this process is the careful tuning of TagMaster to ensure accurate semantic tagging for the content format, topic areas, and use case. The autotagging configuration for a research journal is different from the configuration for a textbook. A publication aimed at clinicians will be tuned in a different way from one geared toward bench scientists. And a product designed for quick reference will have a different set up from one designed for long-form reading.
Granular and Summary-Level Tagging
Different use cases require different levels granularity in semantic enrichment. Placing journal articles in relevant topic collections, for example, requires tagging at the article level. The reader expects that the article as a whole is largely relevant to the collection. On the other hand, building an image library or linking to the relevant table in a quick-reference application requires tagging at the image, table, and paragraph level. TagMaster applies tags at the most granular levels (paragraph, images) and considers the significance of each tag applied to calculate summary tags not only for the chapter or article overall, but for each section within that chapter or article. This allows content to be rapidly deployed as new use cases and product features emerge.
User-Centric Approach
Your semantic tagging strategy should be guided by the needs of the users of your content and your information products. A clinician wants to know what’s the best treatment for the patient she’s about to see. The researcher wants to know everything about a subject of interest. The student wants to prepare for an exam. Their use cases—and their demands on your product—will be different. Tagmaster was created by Silverchair to allow content tagging that can support a variety of use cases—often at the same time. The ability to tune your semantic metadata to fit particular use cases allows increased levels of site sophistication and personalization, better user experiences, and a more flexible product development architecture.
