Online advertising is only as sophisticated as the data layer that supports it. SCM6 brings to bear the full power of its semantic data layer to support targeted advertisements. Ads can be targeted to individuals based on their interests, areas of specialization, geographic location, or institutional affiliations. SCM6 also supports content targeting – displaying an advertisement adjacent to highly relevant content. In addition to display ads, the same targeting criteria can be deployed to support classified (e.g. job) ads. For organizations with a job bank, SCM6 provides a powerful mechanism for reaching the passive job seeker by surfacing relevant job ads to qualified users that are not actively seeking, but may be interested in, new employment.