Just Double the Recipe
Since Silverchair started web publishing 10 years ago, we’ve been touting the benefits of simultaneity—the ability to publish a large content set to the web and a smaller subset in print at the same time. This model makes a lot of sense when there’s a substantial market for the book but there’s lots more excellent content than can be put on paper and still keep the book price accessible.
In December, McGraw-Hill published an excellent example of this model—the new 7th edition of Fitzpatrick’s Dermatology in General Medicine, edited by Klaus Wolff et al. This authoritative textbook of dermatology, respected for its integration of basic and clinical science, was published in print at a hefty 2,752 page count, including 3,344 of both four-color and halftone illustrations. Meanwhile, the online version of the book, available at www.accessmedicine.com, contains about 1,000 pages of additional text, more than 500 additional images, and 18,000 additional references.
McGraw-Hill awarded Silverchair the opportunity to play chef for this content feast; we provided full-service editorial production and composition services for the book, and we provided conversion, production, and development services for the web version. And the complete set of content was served up on AccessMedicine when the books were ready for sales and distribution. How did we do it?
When we composed the book, we coded the electronic-only material as “conditional text” and produced galleys that included all the material--print and electronic--so that the authors could review all of it for accuracy and corrections. We then made actual page proofs for the print version, though our files still contained the “hidden” electronic-only material.
Once the print book content was nailed down and final, we generated XML for the online version from our XML-friendly paging files. This data included all of the print text and the online-only materials.
Using XML-friendly paging software allowed us to work from one “superset” of content, with multiple outputs to different formats, with the print version containing a subset of the material to keep the size of the book manageable without compromising the breadth and depth of coverage of the important dermatology topics.
We’re proud of this example of our commitment to making the technology work for King Content.
--Kim Langford
In December, McGraw-Hill published an excellent example of this model—the new 7th edition of Fitzpatrick’s Dermatology in General Medicine, edited by Klaus Wolff et al. This authoritative textbook of dermatology, respected for its integration of basic and clinical science, was published in print at a hefty 2,752 page count, including 3,344 of both four-color and halftone illustrations. Meanwhile, the online version of the book, available at www.accessmedicine.com, contains about 1,000 pages of additional text, more than 500 additional images, and 18,000 additional references.
McGraw-Hill awarded Silverchair the opportunity to play chef for this content feast; we provided full-service editorial production and composition services for the book, and we provided conversion, production, and development services for the web version. And the complete set of content was served up on AccessMedicine when the books were ready for sales and distribution. How did we do it?
When we composed the book, we coded the electronic-only material as “conditional text” and produced galleys that included all the material--print and electronic--so that the authors could review all of it for accuracy and corrections. We then made actual page proofs for the print version, though our files still contained the “hidden” electronic-only material.
Once the print book content was nailed down and final, we generated XML for the online version from our XML-friendly paging files. This data included all of the print text and the online-only materials.
Using XML-friendly paging software allowed us to work from one “superset” of content, with multiple outputs to different formats, with the print version containing a subset of the material to keep the size of the book manageable without compromising the breadth and depth of coverage of the important dermatology topics.
We’re proud of this example of our commitment to making the technology work for King Content.
--Kim Langford
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1:30 PM
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